Cinema history has a new landmark, and it belongs to Spider-Man. The trailer for Spider-Man: Brand New Day, starring Tom Holland, crossed one billion views — a first for any movie trailer ever. Released on March 17, the trailer hit 1.1 billion views in just four days, per analytics platform WaveMetrix, in a display of online dominance that the film industry has never seen before.
Records fell like dominoes from the very first day. Brand New Day’s trailer scored 718.6 million views in its opening 24 hours, toppling Deadpool & Wolverine’s previous record of 365 million, which had been established following its Super Bowl premiere in February 2024. Spider-Man’s own No Way Home had held the franchise record at 355.5 million views, while Grand Theft Auto VI’s 475 million were the gold standard for entertainment trailers — both surpassed with ease by Brand New Day.
The reach of Brand New Day’s trailer transcends the typical conversation around movie marketing. More than 1.1 billion view events in four days implies that an enormous fraction of the global internet-connected population engaged with the trailer at least once. It is not just a record for the film industry — it is a record for internet content as a whole, comparable to only the most viral moments in digital history.
Brand New Day is set for theatrical release on July 31 and is a sequel to Spider-Man: No Way Home, which grossed $1.9 billion at the global box office during its 2021 run. The film is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers. Its cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It will release in India in six languages.
The trailer reveals Peter Parker enduring four years of complete anonymity after the events of No Way Home erased his existence from the world’s memory. Living without MJ, without Ned, and without identity, he faces a new menace alone and appeals to Bruce Banner for support. Audiences reacted with overwhelming emotion, quickly adopting humorous but heartfelt renamings like “Spider-Man: Broke, Depressed, Alone, Heartbroken” to describe what they had just watched.